Expertise · 01 / Business Model Generation

Your business already works.Let’s make it work online.

Most Scottish businesses weren’t built for the internet. That doesn’t mean they can’t thrive there — it means the translation needs more than a website. It needs a plan.

What this actually is

Strategy work that happens before the website, logo, or Instagram reels.

It’s the conversation about how your business makes money today, what’s repeatable about that success, and how to bring it online without breaking what already works offline.

It’s not a pivot. It’s not a rebrand. It’s the honest audit your business needs before you invest in anything digital.

Signs you need this

Does this sound like you?

  1. You’ve been profitable for years, but growth has quietly plateaued.
  2. You have loyal regulars but no pipeline of new customers.
  3. You’re busy, but can’t tell if you’re actually growing.
  4. You’ve thought about a website but aren’t sure what it should do.
  5. Someone quoted you £15k for a website and you have no idea whether that’s right.
Our process

How we work — four conversations, one plan.

Step 01

We listen.

No slides. No proposal theatre. We ask the questions most agencies skip. What do your best customers have in common? Where do you lose people?

Step 02

We map what you have.

We document your current model — how you attract, convert, serve, retain. Most owners have never seen their business on a single page.

Step 03

We find the online fit.

Not every business needs e-commerce. Not every business needs a booking system. We’re honest about what you actually need.

Step 04

We build the plan.

A ninety-day action plan telling you exactly what to build, in what order, and why. Not a 90-page PDF. Something you can execute from.

What you walk away with

Four deliverables. One working session.

01

Business Model Canvas

Your business on a single page. The most useful hour we spend together.

02

Digital Opportunity Assessment

The three to five highest-impact places the internet can help you grow.

03

Ninety-Day Action Plan

Specific deliverables, priorities, rough costs. Ordered by impact.

04

Recorded Session

Shareable with partners, staff, family — anyone you need to align.

Case study · Nanakusa, Glasgow

From hidden gem to Glasgow’s destination.

Nanakusa had excellent food and a quiet dining room. The problem wasn’t the food — it was the business model, built for local takeaways rather than the diners who’d actually pay for a full Japanese dining experience. We asked who the real customer was, what they should charge, and where those customers were looking. The answers changed the business.

Daily Covers
3575
↑ 114%
Average Spend
£12£25
↑ 108%
Daily Revenue
£420£1,875
↑ 346%

£13,200 over two years is the cost of roughly 22 covers at Nanakusa’s current spend. They now serve 75 covers every day.

Start the conversation

Figure out what your business actually needs.

Fifteen minutes, no prep, no pitch. We’ll ask a few questions and tell you honestly whether we’re the right people to help.

Book a free 15-minute chatNo obligations · Glasgow · contact@zoosh.me