Nanakusa
Authentic Japanese cooking in Glasgow's West End. Nanakusa was already the real thing. Our job was to make sure the brand, the photography and the menu told people why, before they had even ordered.
What we did
A bold, painted identity
We built Nanakusa a brand with real conviction, not a safe logo. It reads as considered and premium the moment you see it, which is exactly what an authentic kitchen in the West End deserves.
Photography unusual for Glasgow
We shot the food ourselves, in a moody, darker editorial style on a red-velvet background. It looks nothing like the bright, flat photography most Glasgow restaurants settle for, and that is the point. One library now runs across the menu, the website and social.
A one-sheet menu you reorder from
We designed a single-sheet menu diners reorder from while eating, a new format for Nanakusa, built around what people actually want a second round of.
One brand, every touchpoint
The website, the booking system, the photography and the menu all feel like the same restaurant. We work with Nanakusa as an ongoing partner, not a one-off project, including using the in-venue TV as a channel of its own.
The outcome
- Nanakusa reads as a more considered, more premium restaurant since the redesign.
- Average spend per cover has risen since the redesign.
- The photography library is reused across the menu, the website and the Instagram grid, replacing the old mix of phone snaps and stock.
- We are still at the table, making it better as the restaurant grows.